Privacy Policy

Last Updated: [Insert Date]

At A New Day™ (“we,” “us,” or “our”), we value your trust and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website anewdayonlineshop.com or make purchases from our global fashion collection.

1. Information We Collect

We collect information to provide better services to all our customers:

• Personal Information: When you create an account or make a purchase, we collect your name, email address, shipping address, payment information (processed securely through our PCI-DSS compliant systems), and phone number.
• Browsing Information: We collect data about your interactions with our website, including pages viewed, items clicked, and time spent on our site.
• Device Information: We may collect information about the device you use to access our site, including IP address, browser type, and operating system.
• Customer Service Communications: When you contact our customer care team at [email protected], we maintain records of those communications.

2. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders for our fashion products (accessories, activewear, dresses, footwear, and more)
• Provide customer support and respond to inquiries
• Improve our website, products, and services
• Send you information about promotions, new arrivals (like our New Accessories or New Shoes collections), and style tips – you can opt-out anytime
• Prevent fraud and enhance the security of our payment systems
• Comply with legal obligations

3. Data Sharing and Disclosure

We may share your information in the following limited circumstances:

• Service Providers: With trusted partners who assist with payment processing (Visa, MasterCard, PayPal), shipping, marketing, and website operations, all bound by confidentiality agreements.
• Legal Compliance: When required by law or to protect our rights, such as responding to lawful requests from authorities.
• Business Transfers: In connection with any merger, sale of company assets, or acquisition.

We never sell your personal information to third parties for marketing purposes.

4. International Data Transfers

As we serve customers worldwide (excluding some Asian and remote regions), your information may be transferred to and processed in countries other than your own. We ensure all transfers comply with applicable data protection laws.

5. Data Storage and Security

We implement robust security measures to protect your information:

• Industry-standard SSL encryption for all data transmissions
• PCI-DSS compliance for payment processing
• Tokenization technology to replace sensitive payment data
• 24/7 fraud monitoring systems
• Regular security audits and staff training

While we take reasonable precautions, no internet transmission is completely secure. We encourage you to use strong passwords and protect your login information.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

• Access: Request a copy of the personal data we hold about you
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal data, subject to legal requirements
• Opt-Out: Unsubscribe from marketing communications at any time
• Restriction: Request we limit how we use your data
• Portability: Request a transferable copy of your data

To exercise these rights, please contact us at [email protected]. We may need to verify your identity before processing certain requests.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your shopping experience:

• Essential Cookies: Necessary for website functionality, like maintaining your shopping cart
• Performance Cookies: Help us understand how visitors use our site
• Marketing Cookies: Allow us to show you relevant fashion recommendations

You can manage cookie preferences through your browser settings. Note that disabling cookies may affect website functionality.

8. Children’s Privacy

Our website is not directed to children under 16. We do not knowingly collect personal information from children without parental consent.

9. Changes to This Policy

We may update this Privacy Policy periodically. The “Last Updated” date at the top indicates when revisions were made. We encourage you to review this policy regularly.